Imagine (Lehrer) - Book Reviews

Book Reviews
Imagine argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges.... The book’s strength lies in specific examples—detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make Imagine well worth the read.
Scientific American


Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we’re hardwired, insight tends to strike suddenly—after we’ve stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters—inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant—to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with—on and off the job—the more good ideas you’ll have. And societies that unduly restrict citizens’ ability to borrow from the ideas of others—see our broken patent system—do so at their peril.
Mother Jones


Imagine is a great introduction for anyone curious about the nature and dynamics of creativity.
Booklist


In his new book on creativity, Lehrer (How We Decide) presents captivating case studies of innovative minds, companies, and cities while tying in the latest in scientific research. He recounts the sometimes surprising origins of hugely successful inventions, brands, and ideas (e.g., the Swiffer mop, Barbie doll, Pixar animation) and reveals unexpected commonalities in the creative experiences (e.g., the color blue, distractedness, living abroad). The book combines individual case studies with broader psychology to provide new insights into creativity, much like Sheena Iyengar's The Art of Choosing. Many of Lehrer's insights are based on emerging scientific practices and are thus fresh and especially applicable to modern life. He emphasizes innovative companies and experimental approaches to education and includes historical factoids that reveal the backstories of everyday items. Verdict: Lehrer's findings can be used to inform the design of innovative programs or to structure a productive work environment at home or at the office. This book will appeal to educators, business administrators, and readers interested in applied psychology. —Ryan Nayler, Univ. of Toronto Lib., Ont.
Library Journal


Lehrer argues for policy changes to enhance our nation's creativity: immigration reform because immigrants account for a disproportionate number of patent applications in the United States, and patent reform, in order to reward and thereby promote innovation. Lehrer writes with verve, creating an informative, readable book that sparkles with ideas.
Kirkus Reviews