Book Reviews
Tur's short and breezy campaign memoir is the story of how she soldiered on. It is also the familiar tale of how a relatively inexperienced woman is looked down on and underestimated, both by the candidate she covered and by her network superiors. By the end of Unbelievable it's clear how wrong they all were in thinking they could run over "Little Katy" (Trump's snide name for Tur).… Like a plucky Jean Arthur character in a '30s screwball comedy, Tur evolved into a seasoned campaign reporter and never let Trump get under her skin. Meanwhile, in between the personal blasts — and in a pattern typical of his love/hate relationship with the press — Trump granted her interviews. He hated what reporters wrote about him but he could not exist without their attention. Tur does a good job explaining the dynamics of this weird, symbiotic relationship. The more personal story Tur tells in Unbelievable is also compelling.
Jill Abramson - New York Times Book Review
A must-ride roller coaster of a memoir.… Unbelievable is best read as a reminder that it really did happen that way, we aren’t all crazy, it was that crazy.
Hugh Hewitt - Washington Post
The razor-sharp observations of Tur’s book …are the sort of thing you hear nowadays on The Daily Show or Stephen Colbert’s Late Show and never, ever, on any of the networks’ evening news broadcasts.
Guardian (UK)
A quick and enjoyable read.… The chapters switch between key points in the campaign and Election Day, enhancing the feel of chaos that must have been a big part of covering the Trump campaign.
Associated Press
Tur’s narrative is light on political analysis… [but her] brisk behind-the-scenes account …delivers on its promise: "I won’t pretend to explain it," …but "I will tell you what I saw."
Publishers Weekly
On the potholed presidential trail during 2015–16, NBC reporter Tur was routinely scorned by Republican candidate Donald Trump…. Incensed viewers responded vigorously by tweeting #imwithtur.
Library Journal
[H]er own back-of-the-envelope analyses are borne out by subsequent events, as when she writes, "Trump is crude, and in his halo of crudeness other people get to be crude as well." A thoughtful account.
Kirkus Reviews